Maison du Bananier
UX analysis of the user experience and performance of La Maison du Bananier's e-commerce website. The aim is to identify obstacles in the purchase journey and propose practical improvements to optimise conversion.
- #UX
- #quantitative-audit
- #qualitative-audit
- #roadmap
- #prioritisation
Context
Supporting a local nursery with a tropical-plant e-commerce website in defining a product strategy.
Role
Product Designer / UX Strategist: strategic UX audit and development of a roadmap over several weeks.
Research
Qualitative journey analysis and quantitative analysis (conversion, bounce rate and time spent), complemented by industry benchmarking.
Process
Combining qualitative and quantitative signals to uncover opportunities in navigation, product discoverability and the mobile experience.
Solutions
Practical recommendations for navigation architecture, product presentation and a smoother mobile purchase journey.
Results
A prioritised roadmap based on user value and business impact, with monitoring KPIs.
Reflection
With more time, I would complement this approach with user testing to validate the recommendations before implementation.